Here’s how it works:
- Develop a message to raise awareness, inspire action, demand change, or enlist help (this is not intended for commercial or self-serving messages, but instead to advance civic engagement or social good).
- Set a goal to recruit others to spread the word via social networks (currently: Facebook and Twitter).
- If you reach your participation goal, the message is blasted out at one time to help you amplify your message and cut through the noise on these crowded social platforms.
This short video (2.5-mins) summarizes how it works and shares a few examples:
I’m looking forward to experimenting with this tool to help my nonprofit clients with advocacy efforts. What ideas do you have for a Thunderclap? If you give it a try, please share the results here via the comment box below — I’m excited to see this crowdspeaking tool in action!